While it may seem obvious to start with Lead Generation and finding new clients first, it doesn't work. Increasing Inquiries, or Lead Generation, for many Business Owners, is the most common way of increasing sales. The reason for doing Lead Generation last is that advertising can be one of the most expensive ways to market your business.
You can read more about this in “The World's Fastest Way To Increase Sales”
Firstly, work on increasing the amount of money customers spends every time they buy from you.
Secondly, try to increase the conversion ratio (If you are currently converting 3 out of 10 leads into customers and, through the increase that number to 4 of 10 – your revenues will increase by 33%)
Third, try to increase the frequency of every customer purchase from you (The amount of times customers buy from you over a given period of time)
Then, when you have taken these steps, you can begin to increase the leads and potential new customers because it is six times easier to sell to an existing customer than to a new customer.
The following lead generation strategies, techniques, tactics, methods, and ideas will help you to grow your business.